Hit & Run PSA

Challenge: The challenge was to define a social problem and develop a PSA that would inform the public about this issue and educate them about the frequency and the consequences of the issue.

Solution: I chose the topic of a hit and run and developed a PSA that was an animated collage using After Effects, Photoshop and Illustrator. I chose to develop this PSA from the perspective of the person who would hit and run to show the cowardly act and consequences of hitting and running. I also chose to make this as an animated PSA to get the attention of younger generations. I was able to create an effective and appealing PSA without the high cost of actual video and I was able to demonstrate the effects of a hit and run through comedic animation.

People tend to shy away from difficult issues when addressed in serious manners. Research proves that comedy and values based messaging can have a greater impact on affecting change. This piece uses comedy and a unique perspective to educate the viewer about the serious consequences of a hit and run.

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